New Delhi, March 26, 2018: Creating much sensation in the hearts of cycle lovers, Hero Cycles Ltd. has launched a fleet of 9 new Sprint Pro cycles. With the latest offerings, the world’s largest cycle manufacturer is looking forward to further increase its consumer base and capitalize on the demand for premium and semi-premium fitness bikes.
The sporty Sprint Pro range of bikes by Hero Cycles Ltd is its most recent cycle brand, having earned much of the consumer trust and confidence with its powerful and sporty product range. The latest addition of 9 more cycles will further strengthen the Sprint Pro portfolio and will provide consumers with more options to choose from, suiting to individual taste and style.
“The bicycle market globally, and especially in India, is dynamic and evolving. The relevance of cycles has changed from merely a mode of commutation to become a pillar of green commute and means to remain fit and healthy. The consumer tendencies are also evolving. Therefore, at Hero Cycles, we have our fingers on the pulse of the consumers’ growing expectations and changing requirements. And keeping that in mind, we continue to add carefully designed products as our new offering to the people. The latest additions are meant to create a wider presence especially amongst younger generation of people, who are very particular about what they need from a product,” Mr. Pankaj M. Munjal, Chairman, Hero Motors Company, said.
Available at the price range of Rs. 12000 to Rs 25000, these bikes are manufactured from the Sri Lankan BSH Ventures plant, a recent acquisition of Hero Cycles. Adding to the existing Sprint Pro bike range, the new cycles include Warrior, Sweed, Ceralo, Spark, Trans, Reaction, Halcon, Kixs, and Doran.
“We have been a market leader in the premium and semi-premium market segments. Our offerings such as Hero Sprint, FireFox, Octane and BSH bike ranges have won much love and appreciation from consumers. The Sprint Pro range of bikes adds a whole new level, and the latest additions will further help us add new consumers to our base. We intend to build a stronger portfolio of our offering to the public and ensure sustained buyer satisfaction and consumer loyalty to our brand and products,” Mr. Pankaj M. Munjal, Chairman, Hero Motors Company, said.
Catering to specific consumer needs and requirements, the new range of bikes has a variety of features to boast of including all terrain or thicker tyres, alloy frames, front and rear disc brakes, Shimano gear-shifting systems, to name a few.
The cycles are specially engineered to suit Indian urban roads for cyclists to zip through the city lanes and traffic. Also, the edgy look, exciting graphics, and sleek design make the bikes highly appealing for the young commuters as well as the fitness lovers.
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