NewsPatrolling.com : The inflection point e-commerce is going through today, largely driven by an increasing number of mobile (smartphone) shoppers, it is imperative that e-commerce platforms are able to keep pace with technology shifts, especially related to apps and services. To stay competitive, e-commerce companies should deploy robust mobile app testing platforms, says pCloudy.com in a white paper released recently.
Recent data from Comscore illustrates that sales from mobile devices are now leading the charge with an annual growth rate of 59% that eclipsed desktop at 17%. Given that mobile users spend 86% of their time within apps versus mobile browsers, intuitive and easy-to-use smartphone apps are the key to transaction conversions.
AvinashTiwari, Co-founder and Director, pCloudy, said “Mobile apps are the future of e-commerce. The inflection point in e-commerce is clearly demonstrated in how users seeking fast and efficient experiences, support for multi-tier distribution selling, and order workflows. In simple terms, what matters to a buyer today is speed, scale and simplicity. Therefore, it becomes contingent on the part of e-commerce companies to maintain the highest standards of mobile apps in terms of both quality deployment speeds. The only way this can be made possible is to deploy a robust platform that can perform manual, automation and bot test on multiple real devices with different OS versions and on different parameters on a cloud based platform."
According to a report published by Worldpay, over 80% of buyers surveyed in India now prefer using mobile apps over mobile browsers, compared to the global average of around 70%. At an average download of 10 mobile phone apps per day and total downloads of 12.1 billion apps in 2017, India stays far ahead beating US and U.K. where the average downloads are 7 and total downloads 11.3 billion.
No comments:
Post a Comment