Tuesday, 24 April 2018

Mrida launches a range of healthy millet and amaranth cookies under its FMCG brand “Earthspired”

NewsPatrolling.com : Earthspired, a Mrida Group brand, has launched a range of healthy millet and amaranth cookies for an occasional healthy snack treat. The brand represents a Healthy, Wholesome and Straight from rural India business.

These multigrain ‘snack bites’, specially formulated without wheat/refined flour have a judicious combination of millets and amaranth. Millets are known to have low glycemic index and have shown to produce lower blood sugar levels than wheat or rice. Consumption of millets provides more satiety and thus lower hunger pangs. Millets also hydrate the colon to keep constipation at bay. Besides their health benefits, millets and amaranth are also more environment friendly. Being pest resistant crops, they do not require use of harmful chemicals and pesticides. They also consume significantly lower levels of water, thus optimizing use of this scarce resource. Mrida sources grains directly from small and marginal farmers in remote rural India to provide them with sustainable livelihoods and market linkages – this assures Earthspired consumers a safe, healthy, tasty and responsibly sourced product.

Earthspired has 6 different types of cookies available in two ranges: Multigrain Healthy cookies and Multigrain Gluten Free cookies without soya. The Multigrain Healthy cookie range comprises Honey Almond Crunch, Coconut Crunch and Choco-chip Crunch, while the Multigrain Gluten Free category, comprises Amaranth Sweet Crunch, Coffee Crunch and Amaranth Sweet & Salty Crunch.

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